Comments on: Designing Web Sites for Market Segments

by: Aryan

Thu, 31 Jan 2008 12:13:16 +0000

sir, one more thing, actually i din’t find any contact link so posting here. do you consult too? i mean are you open if i would like to ask you around designing and branding for my regular work and do you charge or can i have it just in mentorship form? :d

thnx once again.

by: Aryan

Thu, 31 Jan 2008 12:08:44 +0000

honestly incredible. i had never took designing websites this way otherwise i would have delivered much better results to my clients. thanx sir, for really good one, i would like to discuss this article on my blog too with full credit to you. thnx.

by: Soccer Cleats

Sun, 25 Feb 2007 22:25:51 +0000

Nice article, a good read. I’ll start implimenting some of those ideas on my site:
Soccer Cleats

by: Sergio

Wed, 27 Sep 2006 01:36:56 +0000

Thanks. The main thesis of this article was to point out that each of the market segments outlined should be addressed on most pages and in the main navigation. It is often impractical to do this overtly by having sections that tailor to each, but it is key to takes each group of users into consideration when designing a user experience. It is difficult to make a general statement about the actual modes of implementation since web site types really vary across the spectrum; however, one should always ask how the design of an individual page can address each of these groups. In some cases, it will be much more important to address one market segment over another, so that also must be taken into account.

by: P.J. Onori

Fri, 22 Sep 2006 19:30:30 +0000

Great article.

I would be highly interested in your thoughts about how the design strategy differs for each market segment in terms of content and navigation. Is this a case of an either/or to get the attention of one segment or does the information neccesary to attract each segment intersect?

Very, well written Sergio.